"It seems to me that the natural world is the greatest source of excitement; the greatest source of visual beauty; the greatest source of intellectual interest. It is the greatest source of so much in life that makes life worth living."
Sir David Attenborough
The latest in WWF’s flagship research series, the Living Planet Report, shows that the size of our planet’s wildlife populations have now plummeted by 68% since 1970 – and there are no signs that this downward trend is slowing.
If the global economy had shrunk by this much it would be like wiping the top 10 largest economies off the map. Populations of birds, mammals, fish, plants and insects across the world are teetering on the brink. And we have got to this point even faster than we had dared fear.
It has never been more clear: the natural world is in freefall. Read more here https://www.wwf.org.uk/thingsyoucando